Detailed breakdowns of how I built and ran marketing systems end-to-end.
A B2B SaaS in the HR tech space had a strong product but no repeatable acquisition engine. The founding team was selling manually through referrals, with no paid channel, no structured content, and no marketing infrastructure.
A direct-to-consumer health brand had been running profitable Meta Ads for 2 years. After iOS 14 privacy changes, ROAS dropped from 4.2x to 1.6x in 60 days. They were considering abandoning paid social entirely.