Gustavo Cesar
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Infrastructure

Systems & Automations

A selection of automation workflows and system architectures built to remove manual bottlenecks and create leverage at scale.

Automation

Lead Qualification Automation

Webhook-triggered pipeline that scores leads from Meta/Google Ads against ICP criteria and routes them to CRM within 90 seconds.

n8nHubSpotSlackOpenAI
Data Infrastructure

Performance Reporting Stack

Unified marketing data warehouse pulling from Meta, Google Ads and Shopify APIs — automated daily refresh with weekly email delivery.

BigQueryLooker StudioGoogle Sheets
Automation

Content Distribution Pipeline

End-to-end content workflow from brief creation in Notion through approval flows to scheduled multi-channel distribution.

MakeNotionBufferZapier
Data Infrastructure

First-Party Data Capture System

Quiz-based lead capture funnel feeding segmented email sequences and custom audiences — built to compensate for iOS 14 attribution loss.

TypeformKlaviyoMeta CAPIShopify